YouTube recently published a list of the  most played videos for the first half of 2014 and seven out of the ten songs feature other artists in some capacity.

Two singers collaborating. Yesterday.

This proves the marketing power that two different artists combined can have and explains why there are so many songs which ‘feature’ other artists, its a business tactic that works.  If you have a collaborator performing on one of your songs you can market yourself to their fans and vice versa.  Is this a tactic you can use?

Check out the full list here.