Do you know who your main audience demographic is?  What ‘group’ of people are your biggest fans?  Are they girls aged 14-25?  Men aged 45-55?

Why does this matter?  Well, your tone of communication might be a whole lot different to a 14 year old girl than a 55 year old male.  The type of merchandise that you make might be different.  It could effect the style and type of imagery you use in your marketing and how and where you chose to market or advertise to them.  Knowing your biggest demographic can be a key factor in all your marketing.  If you don’t currently know who your main fan demographic is, don’t worry, we’ll find out an asy way to establish that tomorrow.