Seth Godin On Why Smaller Is Better

There’s a recent blog post from the marketing guru that is Seth Godin.  It can be summed up in one sentence:

“Better to focus on and delight almost no one”.

These nine words distill the marketing strategy for your music down to the bare bones.


Seth Godin

Seth Godin. He’s famous for a reason.

Let’s recap for you:

  • You are ‘narrowcasting’ not broadcasting.

  • You should be engaging, entertaining, motivating a small fanbase (not noone, almost noone).
  • You are carving out a niche.

  •  You shouldn’t have a scattergun approach, spreading yourself thinly, trying to market to everyone.  You’re a ‘sniper’ selecting your targets.

  • You should know who your core fan demographic is and how you can reach them.
  • You should concentrate on organically growing a committed fanbase rather than trying to create a large one which has no real passion for you.  What use it it having 10,000 Facebook likes if none of them buys your music or come to your shows?  NONE!

Stop chasing the big dreams.  Write good music, attract a modest crowd, entertain and enthral that crowd online and offline.  Then once they are engaged, give them ways that they can handsomely reward you for music and the things that you have already given them.
Read Seth’s post here

Got any questions about this post or how you can better market yourself?

Twitter:  @60secondmm