I recently saw a post form a fanzine reporting two local bands releasing a split 7 inch single (each band having a track on either side).
This is obviously a practice which had its inception many decades ago however I thought that in the current music climate this is a great thing to do.
- With the cachet of vinyl still riding high, a vinyl release could be a ‘newsworthy’ story for your music.
- Two artists contributing means that you have twice the marketing potential for the release (assuming that both parties promote the release with equal gusto).
- You can introduce your music to the fans of the band who share the release.
It halves your manufacturing costs too. It’s worth a think!
Got any questions about this post or how you can better market yourself?