Getting The Most Out Of Instagram

Instagram is a great marketing tool for bands. Bandzoogle recently published 25 ways of getting more fans on Instagram. Here are the takeaway tips that I think are the most essential:

Use hashtags to identify and categorise your images. Use descriptive hashtags that people might search for. Here’s the images for the hashtag ‘crowdshot’.

Use a short, snappy caption with each image.
Post images which fit in with trending or time specicic hashtags i.e. #tbt (Throwback Thursday).
Vary the type of images you post: backstage, rehearsing, chilling, on the road, in the studio.
Add a link to your website in your Instagram profile.
Use the video feature, you’ve got 15 seconds, wow your fans with some cool moves.
Proactively search for fans. Search for terms that fit your music (i.e. folk, heavymetal). Follow people with the same interests as you.
Comment on other people’s images.
As with all social networks post consistently to build an audience.