Instagram is a great marketing tool for bands.  Bandzoogle recently published 25 ways of getting more fans on Instagram.  Here are the takeaway tips that I think are the most essential:

• Use hashtags to identify and categorise your images.  Use descriptive hashtags that people might search for.  Here’s the images for the hashtag ‘crowdshot’.  

• Use a short, snappy caption with each image.
• Post images which fit in with trending or time specicic hashtags i.e. #tbt (Throwback Thursday).
• Vary the type of images you post: backstage, rehearsing, chilling, on the road, in the studio.
• Add a link to your website in your Instagram profile.
• Use the video feature, you’ve got 15 seconds, wow your fans with some cool moves.
• Proactively search for fans. Search for terms that fit your music (i.e. folk, heavymetal). Follow people with the same interests as you.
• Comment on other people’s images.
• As with all social networks post consistently to build an audience.

For the full 25 tips, go to  https://bandzoogle.com/blog/25-ways-to-get-more-fans-for-your-band-using-instagram

Got any questions about this post or how you can better market yourself?

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