If you’re tweeting and not getting much in the way of a response from your followers you maybe need to step up and find ways of increasing the engagement with your fans. Shayala Price at the Social Media Examiner website has come up with some good ways to engage your Twitter followers and get them closer to you. I’ve adapted some of the points to make them more relevant to music makers like yourself.
Follow your fans and interact with them passing comments on their best tweets. If you’re seen to be bothered about them, they’ll be bothered about you!
Share Their Tweets
Again, retweeting fan tweets (that aren’t about you!) shows that you value their thoughts bringing them closer to you.
Create A Hashtag
To create a sense of community and ‘togetherness’ on Twitter, find a way to rally your fans with a hashtag. It could be #ReadyForTheShow or #WaitingForTheNewSingle or whatever.
Teen bands are great at doing this. Almost every day you’ll see the fans celebrating band birthdays, getting excited about video premieres, new music, shows etc. Don’t forget you are the ‘head’ of your fan ‘tribe’. Do everything you can to rally your troops.
Share Content That Emphasises Your Brand Values
Whether you are a rock band living the party lifestyle or a sincere singer songwriter concerned about environmental issues the best way to put these across is by sharing articles and content which reinforces your thoughts and values.
Run A Competition
Everybody likes free stuff. Run a contest to thank fans simply for being fans!
Read the article in full here
Got any questions about this post or how you can better market your music?