Most DIY bands and performers might have a reasonable sized following at home but struggle to attract significant numbers to their out of town shows. So how can you attract an audience if you’re playing a new city or a location which is far from home?
Soundfly created a short video answering exactly that question and here are some takeaway tips:
Contact local blogs and radio stations
Do your research and contact them with your music and details about your show.
Make Sure You Work With The Right Promoter
Make sure the promoter is one that works for your sort of music and has a good reputation in that location. By doing so there’s a better chance they’ll be able to get the people in.
Research The Local Music Scene
Ask yourself ‘How do people discover music in that location?’ Do they have a good local radio station? A Facebook group where all the music heads hang out? Use social media to ask locals how they discover who is playing in their area and then contact those leads to help get the word out.
Get Local Acts On The Bill
A no brainer. Find the local talent that best matches yours and ask them to play alongside you.
Do Pre-Gig Shows
Do some research and find places to play spots before your nighttime show. This could be a coffee shop, park, library, bookstore, record store etcm Fit as many of these short gigs in as you can.
Watch the video here
Got any questions about this post or how you can better market yourself?