I recently read an article on the Business Insider website which sought to analyse why certain TED talks go viral. The author reviewed 150 hours and 500 TED talks.
The research showed that TED talks which went viral had the following ingredients:
- 65% personal stories
- 25% data (facts & figures)
- 10% career recaps (to reinforce the speaker’s subject expertise).
What has this got to do with marketing your music I hear you cry? Well, it emphasises the importance of personal stories and how a story can connect with people, so much so that people will want to share it. We all think our music is good enough to stand on its own two feet, but more often than not that isn’t the case. You need a great personal story to back your music up and to create a stronger connection between yourself and your audience. A good story will help create a interest in you and your music both in media outlets and in music fans in general.
So, make sure that you have a great (continuing!) personal story and that you communicate that story effectively on your website, through your press releases, your mailouts, your posts on social media and your personal videos on Facebook and YouTube.
Read the article in full here:
Got any questions about this post or how you can better market yourself?