How Real Life ‘Gifts’ Can Reward Your Superfans

As a late night radio presenter in the UK, Iain Lee has a small but committed fanbase.  To reward the contributors to his show he has created individually numbered ‘membership cards’ for them. It’s a really nice idea and should get you thinking about how you go about rewarding  your fans for their support.


This ‘membership card’ for a talk show listener/contributor is a great idea.

Tangible items really speak volumes in today’s intangible world so anytime you can give your supporters something ‘physical’ as a way of saying ‘thank you’ will be highly regarded by them.

It could be a special pin badge, an exclusive t-shirt or even a card on their birthday.  It doesn’t have to cost the earth (as this membership card shows). Take a moment to think what tangible item you can create for your biggest fans as a way of saying thank you for your support.

Got any questions about this post or how you can better market yourself?

Twitter: @60secondmm


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