As a late night radio presenter in the UK, Iain Lee has a small but committed fanbase. To reward the contributors to his show he has created individually numbered ‘membership cards’ for them. It’s a really nice idea and should get you thinking about how you go about rewarding your fans for their support.
Tangible items really speak volumes in today’s intangible world so anytime you can give your supporters something ‘physical’ as a way of saying ‘thank you’ will be highly regarded by them.
It could be a special pin badge, an exclusive t-shirt or even a card on their birthday. It doesn’t have to cost the earth (as this membership card shows). Take a moment to think what tangible item you can create for your biggest fans as a way of saying thank you for your support.
Got any questions about this post or how you can better market yourself?