I saw a great little marketing offer the other day which a band had put in place to sell tickets for one of their shows. The tickets were £7 but there was a £2 discount for anyone who turned up to the gig wearing the band’s t-shirt. Brilliant.
This was a great way of rewarding fans who had already spent the first time round. It’s little offers like this which reward people who have invested in you and it’s the sort of thing that helps turn people into superfans
It’s such a great little incentive that I’m thinking of offering some kind of discount on my own merch stall for people who are wearing one of my band’s t-shirts.
Got any questions about this post or how you can better market yourself?