freemium

What Does ‘Adding Value’ Mean For Musicians?

If you are a musician what does ‘adding value’ mean and why is it so important for your music marketing strategy?

If you spent big money recording your music, putting it on Spotify would be giving it away for free wouldn’t it? I beg to differ!

If you think that freemium streaming is bad for your career you’re probably wrong. Research suggests It drives people to your live shows.