Streaming Is Good For Live Music

There has been a recent survey from event ticketing company Eventbrite which talks about music discovery and how it effects an artist. Here’s are the findings.

music-discovery-channels

These little nuggests interested me:

  • 51% of those surveyed buy tickets to see artists they discover through streaming.
  • 57% of those surveyed buy tickets to see artists they discover through social media.
  • 74% of those surveyed buy tickets to see artists that they first discovered at a live show or festival.

What does that means for you? Well, it’s further proof that freemium streaming Spotify/Youtube etc. is now a loss leader for your live shows. In addition, good use of social media will drive ticket sales and the act of playing a festival¬†(getting you infront of people who’ve never seen you before) is a good way of getting them to your shows.

Read the full survey here http://www.eventbrite.com/l/value-of-music-discovery


Got any questions about this post or how you can better market yourself?

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