I know it’s tempting to generate the largest numbers of followers and ‘likers’ on social networks however I’m here to try and dissuade you and if need be go for a smaller audience.

Some people like to pay for fake Twitter and Facebook followers for ‘social proofing’ and to look more popular than they are however the only person you are fooling in the long run is yourself.  People will also start asking questions as to why you have tens of thousands of followers and none of them show up to your gigs or buy your music.  Be honest, how many of your Twitter followers are other bands or musicians who are all joining together in one big delusional circle jerk?

Trust me: it is better to have a smaller, committed fanbase than a large disinterested one.  Repeat after me – quality not quality.