1) Make sure the press can easily find these pics on your site (or your PR firm’s site), have colour and black and white photos and have different orientations available (portrait and landscape).
2) The tone of the photos should reflect the personality/tone/brand of your band (zany, moody, in your face, reflective) etc.
3) Credit the photographer
4) Make sure the photos are of high quality. Remember what we said yesterday about promotional materials: if your photos suck, YOU suck!
5) Update them every year or so, the press doesn’t like to reuse the same ones.
Read the article in full here
Got any questions about this post or how you can better market yourself?