The imagery that you use to market and promote your music sends out a lot of subliminal messages. It doesn’t matter how good your music is, If the material you use to promote it (such as your gig posters) sucks then unknowingly, you are sending out the message your music sucks and the gig will suck as well.
You need to be projecting a level of professionalism at every stage, and that starts with your visuals and imagery. The gig poster might be the first interaction someone has with your band and if it is poorly and cheaply designed you’ve started off on the wrong foot.
Now that there are free design production tools like Canva there really is no excuse for posters that look like this.
Some general tips:
- Make sure your poster looks professional. Remember: Amateur poster = amateur gig = no crowd.
- Make sure the fonts, colours and overall design aesthetics match the genre/brand of your band.
- Make sure all the relevant info is on there: date, time, prices, age limits, address of venue, where to buy tickets, venue URL, band URL, social handles, appropriate publicity quotes, genre of band/s etc.
- Make sure all the information is clearly legible and easily viewable.
- Consider paying a designer if your design skills aren’t up to it but make sure they are well briefed. Some designers like to go to town (putting their art above your commerce) and you often need to rein them in.
Got any questions about this post or how you can better market yourself?