There is a a great article over at the Daily Rind Blog about the marketing of the last Sharon Jones & The Dap-Kings album.
The post shares some good tips to use when conducting an album marketing campaign. You should read the artice in full, however here the main points discussed:
1) Theme all your social media and online graphics (i.e. Facebook headers) around the campaign.
2) Use multiple splash pages on your website to: make fans aware of release, to showcase the video of the first single and then to increase general exposure online.
3) Create an album specific hashtag. Encourage social followers to use it and reward those who do with free material.
Read the article in full here:
Got any questions about this post or how you can better market yourself?