Today’s weekend watch is a great talk from Ariel Hyatt from Cyber PR. This is a talk she gave at Midem in 2013 which covers the best techniques as to how to connect with your fans.
She also looks at the hieracrhy of fandom
2) Engaged fans
3) Ambient fans
It’s a great half hour talk which covers how to engage fans and get them to move up the ladder. You need to take a half hour out of your day to digest all the information.