Whatever social media platform you are using you should always use some form of tool to analyse your effectiveness.  This helps you to see which posts get the biggest audience and the most engagement which will help you identify what content your fans like (so you can keep giving your fans more of it!).

Greg Miller at Social Media Examiner has written a great post about using Excel and Twitter’s own analytics to do just that.

This S.M.E. article is a great read.

Click the link below and read the article in full to see how it’s done:

http://www.socialmediaexaminer.com/improve-tweets-using-twitter-analytics

Got any questions about this post or how you can better market yourself?

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