Viral video hits are few and far between.  If you’re one of those artists that likes to ‘chase the numbers’ and try and achieve a ‘milestone’ number, it might be a better focus to concentrate on getting a big number of views for your YouTube channel rather than for individual videos.

A million views for your YouTube channel is probably more achievable that a single video with 1 million views.

Musician Matt Sandler has created a post on Hypebot where he explains how his band Chromatik gained a million channel views. You should read the article in full but here are the main points:

1. Get cracking.  You’ve got to pull your finger out and record stuff.  Record and upload a new video today.
2. Get organised and be prolific.   Create a schedule to help you with this.
3. There’s no excuse for poor quality video and audio.
4. Title and tag your videos correctly.
5. Focus on creating a community, (ask people to subscribe) and regularly feed them content. Make sure you share and promote your content via social channels, contact blogs etc.
6. Trendjacking.  Whatever/whoever is big right now do some covers.
7.  Collaborate with others.
8. It’s a long game.  It’s not going to happen overnight.  Be patient.    

Read the full article here

http://www.hypebot.com/hypebot/2014/12/8-steps-to-a-million-youtube-music-channel-views.html

Got any questions about this post or how you can better market yourself?

Twitter:  @60secondmm

Facebook: www.facebook.com/60secondmusicmarketing