Yesterday we looked at some tips about how to get press coverage without a PR company. Music journalist Jhoni Jackson has written a great article at Sonicbids that looks at ways that you can refine your ‘pitch’ so that you stand a better chance of getting that coverage.
- Make sure you give enough details. Make sure your press release contains a bio, photo, links to music. Don’t be vague, be factual and precise.
- Don’t swamp the pitch with too much info. There’s no need for everyone’s life story.
- Don’t make excuses. You shouldn’t be apologising for the quality of the music you are sending or your photos. If something isn’t good enough then you’re not ready.
- Don’t undersell ourself. If you have a strong social media following but little press, use that as leverage to try and get the press you deserve.
- Don’t overload the hyperbole. Claiming that you’re the best band there has ever been isn’t going to end well.
Read the article in full here:
Got any questions about this post or how you can better market yourself?