The mobile version of the Twitter app now lets you analyse the effectiveness of all your tweets direct from the app.
Click the appropriate icon to reveal that stats.
Impressions are the number of times a Tweet is displayed in a News feed (this could be more than once if a follower has re-tweeted it.
These stats are important as you should constantly analyse to see which Tweets get the best engagement and then modify your output to give fans more of the content they like .
Got any questions about this post or how you can better market yourself?