Music: Radio Is Still King But Streaming Is Catching Up

Something new this week from my favourite music industry analyst Mark Mulligan.

New research asking consumers in the UK, USA and France about their music habits shows that 70% use radio as a music consumption/discovery medium (70%).  YouTube use stands at 44% and streaming is 37%.  That old fashioned notion of buying music?  Errr. 4th (34%).

So, radio is still incredibly popular and should be a keen focus of your marketing if at all possible as a way of reaching a lot of people.

One important fact to remember is that for millennials, YouTube is just as popular as radio as a means of music discovery/consumption.  If you’re targeting under people 34, YouTube is one of your priorities.
Watch the full video here:

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