Like myself, you probably value your music and you’re reticent to give it away for free. You feel your music has value and to give it away for free will only devalue it.  You probably also fear the lost sales that you will incurr.

With that in mind, have a read of this interesting article about one artist, Josh Garrels, who gave 45,000 copies of his album away for free but then went on to sell more copies of that album than all of his other previous efforts.

Josh Garrels. (Photo by Sasha Arutyunova)

Josh suggests that this process helps build a trust and appreciation between you and your fans. Plus by using a platform like Noisetrade you can acquire customer data such as postcodes and email addresss which you can then use for targeting and mailing list purposes later on.

Got any questions about this post or how you can better market yourself?

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