I’m doing some work with a gig promoter and he’s got a Mailchimp mailing list of customers and he asked me when would be the best time to send his monthly mailshots out.
Well, there’s never an easy 100% answer but on average Mailchimp themselves reckon Weekdays are great, Thursdays are best and for hobbies (which I’m assuming music/arts comes under Hobbies) the best time is just before 8am.
Of course you should always A/B test different days to see which might get the best open rate with your fans (try Monday and Thursday perhaps). Read the full Mailchimp research here:
Got any questions about this post or how you can better market yourself?