DIY musicians put in a lot of work and it can be disheartening when things aren’t going as well as we’d want them to.
If your music or your gig tickets aren’t selling, it can be very frustrating and you’ll often want to rant or let off steam on social media to make yourself feel better. You might even have a ‘dig’ at your fans in the process, after all it’s their fault they aren’t coming to your shows and buying your music, right? Well, if this is happening to you, make sure you keep those thoughts to yourself. You’ll come across in a very ‘bitter’ fashion which is a real turn off for your audience.
If your existing fans aren’t engaging with your music then ask yourself: Is it good enough? Do you need to find a new audience for your newer material? If you aren’t getting many people to your gigs do you need to think about different approaches to marketing your live events? Do you need to start working with better promoters/venues?
Also make sure that you avoid social media rants about TV music talent shows! Very unprofessional!
Takeaway Tip: Stay positive in all your communications with your fans. Your problems are not their problems. Your music is their escape.
Got any questions about this post or how you can better market yourself?