Facebook can be an incredibly powerful marketing tool yet most musicians could do with a little help in order to use it effectively. 60secondmusicmarketing.com has compiled our Top 10 tips to help musicians and artists get better at their Facebook marketing.
Most of the tips have links to relevant 60SMM articles to allow you to discover a little more. Are you ready for the rundown? Let’s go!
1) On Facebook You Need To Write ‘Hit’ Posts
You probably know by now that when you make a post it will only reach a small percentage of the people who have liked your page. To get seen by more of your fans, your posts need lots of engagement in the form of shares, comments and likes. The best way to get engagement is by asking questions, running competitions and producing good quality content which provokes a response from your followers.
2) If You Want Fans To See Your Posts, Use Video
Research suggests that Facebook videos have double the reach of other types of posts so to be seen on Facebook upload lots of videos. Keep your videos short (15 – 30 seconds) as people click away from long videos.
3) The Secret To Posting On Facebook Is Timing
Facebook expects to see lots of engagement on a post within the first fifteen minutes of being published so you need to find out when most of your fans are online and post at that time. To do this log into Facebook on a laptop/desktop computer, click Insights – Posts and you’ll see a graph of the times your fans are on Facebook. Post just before the graph ‘peaks’.
4) Avoid The Hard Sell
If you post links to your music, gig tickets and merch on Facebook, they will have a very limited reach. Why? Facebook wants you to promote these types of posts using a paid ad rather than a ‘free’ regular post. The best way to sell on Facebook is to put your sales messages into videos and images rather than posting links.
5) Facebook Ads Can Help You Find New Fans
Because it knows the location and interests of its 1.2 billion users, Facebook is the biggest marketing database in the world . If you write vegan metalcore songs, Facebook can identify which of its users are heavy metal loving vegans, anywhere in the world. This allows you to run a Facebook ad to those people making them aware of your music.
6) Give Your Fans More Of What They Like
Facebook gives you analytics or ‘stats’ to allow you to see which of your posts performed well (do more of those!) and which didn’t (do less of those!). Log into Facebook on a laptop/desktop computer, click Insights – Posts to see a list of your posts and their performance. Find your best performing posts and give your fans more of that type of content.
7) Give Your Facebook Page A Health Check
Enter your Facebook page into likealyzer.com and it will give your page an effectiveness score as well as five custom tips to improve your overall Facebook success.
8) Once A Day Is Enough
There are no hard and fast rules but posting around once per day seems to have the most effectiveness on Facebook.
9) Get The Balance Right
Your Facebook posts should follow a 70-20-10 formula. 70% of your posts should be about building your brand (stuff that is important to you as an artist which shows off your values and identity). 20% of your posts should be about other artists in your ‘network’. Just 10% of your posts should be self promotion.
10) Do This…Don’t Do This
Facebook likes: Posts that mention a trending topic, posts that tag other pages, links that haven’t been posted before by you.
Facebook doesn’t like: Clickbait, repeated posts, posts that only contain text, posts that contain the words “like, comment, or share”.
IN SUMMARY: Use lots of images and videos in your Facebook posts. Entertain people rather than sell to them. Have a look at your own personal newsfeed and be inspired by what people are liking and sharing.
If you have found this post useful…share it with your musician friends!
Got any questions about this post or how you can better market yourself?