Facebook can be an incredibly powerful marketing tool yet most musicians could do with a little help in order to use it effectively.  60secondmusicmarketing.com has compiled our Top 10 tips to help musicians and artists get better at their Facebook marketing.

Most of the tips have links to relevant 60SMM articles to allow you to discover a little more.  Are you ready for the rundown?  Let’s go!

1) On Facebook You Need To Write ‘Hit’ Posts

You probably know by now that when you make a post it will only reach a small percentage of the people who have liked your page. To get seen by more of your fans, your posts need lots of engagement in the form of shares, comments and likes. The best way to get engagement is by asking questions, running competitions and producing good quality content which provokes a response from your followers.     

Read More: Facebook News Feed, Everything You Need To Know

2) If You Want Fans To See Your Posts, Use Video

Research suggests that Facebook videos have double the reach of other types of posts so to be seen on Facebook upload lots of videos. Keep your videos short (15 – 30 seconds) as people click away from long videos.

Read More: Why Facebook Video Should Be Your Marketing Priority

Using video on Facebook is the way to go!

3) The Secret To Posting On Facebook Is Timing

Facebook expects to see lots of engagement on a post within the first fifteen minutes of being published so you need to find out when most of your fans are online and post at that time. To do this log into Facebook on a laptop/desktop computer, click Insights – Posts and you’ll see a graph of the times your fans are on Facebook. Post just before the graph ‘peaks’.

Read More: Facebook Posts – Timing Is Everything

To get the biggest potential audience, ‘time’ your Facebook posts.

4) Avoid The Hard Sell

If you post links to your music, gig tickets and merch on Facebook, they will have a very limited reach.  Why?  Facebook wants you to promote these types of posts using a paid ad rather than a ‘free’ regular post.  The best way to sell on Facebook is to put your sales messages into videos and images rather than posting links.

Read More Facebook Throttling ‘Overly Promotional’ Posts From News Feeds

Facebook doesn’t like you blatantly selling on Facebook and will limit your posts.

5) Facebook Ads Can Help You Find New Fans

Because it knows the location and interests of its 1.2 billion users, Facebook is the biggest marketing database in the world .  If you write vegan metalcore songs, Facebook can identify which of its users are heavy metal loving vegans, anywhere in the world. This allows you to run a Facebook ad to those people making them aware of your music.   

Read More: Should Musicians Advertise On Facebook?

Facebook ads can be a great tool for bands. You should definitely give them a try.

6) Give Your Fans More Of What They Like

Facebook gives you analytics or ‘stats’ to allow you to see which of your posts performed well (do more of those!) and which didn’t (do less of those!).  Log into Facebook on a laptop/desktop computer, click Insights – Posts to see a list of your posts and their performance.  Find your best performing posts and give your fans more of that type of content.

Read More: Facebook Analytics For Bands

Your Facebook analytics can tell you at a glance which are your most popular posts.

7) Give Your Facebook Page A Health Check

Enter your Facebook page into likealyzer.com and it will give your page an effectiveness score as well as five custom tips to improve your overall Facebook success.

8) Once A Day Is Enough

There are no hard and fast rules but posting around once per day seems to have the most effectiveness on Facebook.

There’s no need to post more than once a day on Facebook.

9) Get The Balance Right

Your Facebook posts should follow a 70-20-10 formula.  70% of your posts should be about building your brand (stuff that is important to you as an artist which shows off your values and identity). 20% of your posts should be about other artists in your ‘network’. Just 10% of your posts should be self promotion.

Read More: The 70-20-10 Marketing Rule

Get the proportions of your content right on Facebook.

10) Do This…Don’t Do This

Facebook likes: Posts that mention a trending topic, posts that tag other pages, links that haven’t been posted before by you.

Facebook doesn’t like:  Clickbait, repeated posts, posts that only contain text, posts that contain the words “like, comment, or share”.

Read More: Facebook News Feed: Everything You Need To Know

The rulebook that decides if your post will be seen by your fans likes and dislikes certain things.

IN SUMMARY: Use lots of images and videos in your Facebook posts.  Entertain people rather than sell to them.  Have a look at your own personal newsfeed and be inspired by what people are liking and sharing.

If you have found this post useful…share it with your musician friends!

Got any questions about this post or how you can better market yourself?

Twitter:  @60secondmm

Facebook: www.facebook.com/60secondmusicmarketing