When you are a musician, it’s easy to forget that you should be telling a ‘story’ as part of your overall marketing strategy. Adele posted this a few days before the latest single from her forthcoming album dropped.
It’s a perfect example of telling a story, even for an artist who is already well known and in the public eye. The art lies in crafting a narrative which tells people where you have come from, where you are at the moment and where you have yet to travel to. Put simply, it helps put your music into context and draws your fans closer to you.
Stories are the thing which bind us together and help us make sense of the world and the people in it.
Takeaway Tip: You need to make sure you are getting your story across in your marketing messages.
Suggested Reading: What’s The Story? The Value Of Story Telling In Music Promotion
Got any questions about this post or how you can better market yourself?