I see some DIY bands mentioning a gig or a music release just two or three times on their socials thinking their marketing work is done. In truth, you need to do a LOT more work than that.
Marketers often refer to the “rule of seven” which means that people may need to see your message seven times before they’ll respond to your call to action (i.e. “Buy my stuff please”). In this ‘noisy’ digital age, some experts now think this figure is as high as twelve times so make sure that you get into the habit of reminding your fans when you have an important message.
- Spread your messages evenly across all your channels: News section of your website, social networks, mailing list, your podcast etc.
- On Twitter, make sure you Tweet at different times of the day to catch a different audience.
- Rather than copying and pasting the same marketing message over and over again (which looks spammy), vary the images and the text used in posts so your messages feel fresh.
- Being informal helps. The more informal and lighthearted your marketing messages are the more times you can pester people. Musician Rupert Stroud here is a good example.
- Video messages are great way of reminding people without getting too ‘sale-y’. Here’s an example.
Got any questions about this post or how you can better market yourself?