If you’re still sitting on the fence about whether you need to be using Instagram more to help market your music let me draw your attention to a recent Nielsen study of Instagram users. Here are the main findings of the survey:
- Instagram users are BIG music fans.
- Instagram users spend 42% more money than the general populus.
- 90% of Instagram users stream music and are twice as likely to pay for it.
- Instagram users go to lots of concerts, clubs and other live events and they share about the event when they are there.
Instagram users are EXACTLY the sort of people you need to help your music career. Use this survey as a reminder to put a little extra work into Instagram this week and every week from now on to help reach and engage this valuable audience!
Read the survey in full here.
Got any questions about this post or how you can better market yourself?