A recent post in a music marketing Facebook group I frequent was from a musician who doesn’t like social media. They have no idea what they should be posting, think that anything other than a post about a gig or a music release is a waste of time and believes the whole of social media is a huge distraction from the job of making music.
Does that sound like you? What do you do when people like myself tell you social media is your most important marketing tool but you hate it and can’t see the point of it? Well, here are some suggestions for the social media sceptic musician:
Find A Friend
You probably know someone who seems to spend their life on social media. It could be your sister, cousin, workmate, friend in class etc. That person will already be following LOTS of musicians on social media and they’ll probably know exactly the sort of thing that excites and entertains music fans. Get that person on board as your social media strategist and content creator. Let that person take the strain and run your social media accounts.
Pay A Professional
Certain music PR Companies, digital marketing companies and other music marketing strategists can be hired to handle and run your social media accounts. These companies will be experts in creating the type of content that engages and attracts an audience. Put simply you’ll be paying people who already know what works! The downsides include the financial outlay and the fact that these people are ‘one step removed’ from your music and your art so might have difficulty in telling your story.
Optimise Your Music Discovery In Other Areas
If social media isn’t going to be your focus, you need to double down in other areas so that people will discover your music via other means. That means more contact with radio stations, music blogs, magazines, fanzines…wherever people find out about music. Again, that may involve paying a music PR/publicist. This can work as a strategy, I’ve seen musicians with less than 2,000 Facebook followers but with hundreds of thousands of Spotify plays on their top tracks.
Got any questions about this post or how you can better market yourself?