Imagery has always been important for musicians but with online media and social media the need for photos has never been greater.
Chris Cooke at the CMU Insights blog recently gave some great tips for better press photos. Let’s have a look at them:
Have Plenty Available
Don’t just have the one photo, have a range of photos that you possibly release over time. These will be hand for use on social media if nothing else.
Your background will say a lot about what you ‘stand for’ A white backdrop in a studio can be useful for a publication to either put text on, or to remove in Photoshop and to add another background later
Have landscape, portrait and square versions of your best shots
Get Close Up
Make sure there are some photos with good ‘headshots’ rather than all being at a distance.
Don’t Go Too Whacky
Keep it simple, some publications will want straightforward ‘band shots’.
Colour Is Key
Don’t go exclusively black and white and arty. Make sure a good number of them are colour
Make Sure People Can Find Them
Make sure they’re in the ‘press’ section of your website and on your Facebook page too.
Labelling them ‘Press Photos’ means they have no copyright issues and publications will be more inclined to include them.
Make Them High Res
300+ dpi photos are essential.
Don’t Attach Them
High res photos can be large in size and some companies don’t accept large attachments on email. Link to large photos from a Dropbox etc.
Got any questions about this post or how you can better market yourself?