If you’ve built up a strong relationship with your fans then you should be in a good position to run a crowdfunding campaign for your next album release.
Bandzoogle recently wrote a great article giving tips on how to execute a successful album campaign. Here are my favourite tips from that article.
Know How Much Money You’re Going To Need
Create a budget so you know EXACTLY how much money you’re going to need. That includes recording and manufacturing costs (CDs, vinyl and the perks such as t-shirts etc). Factor in the money that you’ll need to market the campaign too.
Plan Out Your Campaign
Do you want to do a short ‘focussed’ campaign or a longer campaign which gives you more time to create awareness? Make sure you set periodic goals as to when you want to achieve certain funding percentage targets by.
Make A Good ‘Pitch’ Video
Your main selling asset will be the ‘introductory’ video describing the project and the perks you’ll be giving funders/backers. Make sure the video is well produced/snappy and holds the interest of the viewer.
Have Some Good Rewards
Throw in some offers that are cheap to produce and stuff that your fans will want: custom songs, cover songs, house concerts etc. Cover all ends of the spectrum with ‘early access to the digital album’ for the casual fan to ‘big ticket’ items for the superfans.
Keep Your Fans Updated
Don’t ‘go dark’ on your backers (and the fans who have still to back you). Keep people updated with what you are up to and remind fans that they still have time to pledge and back the project.
Deliver The Project On Time
Make sure in your planning you allow enough time to record and deliver the album to schedule. If you mess up and deliver seriously late you might struggle to get people to back you a second time.
Read the article in full here.
Got any questions about this post or how you can better market yourself?