Hot on the heels of Facebook video premieres, where previously uploaded videos can stream ‘as live’, YouTube are now getting in on the act with YouTube Premieres.

The idea of streaming ’live’ is to create a buzz around a key piece of content with a shareable watch page.  The emphasis is on the content creator ‘chatting’  with the audience during the live playback creating more engagement and an ‘event’.

I have this feature on my YouTube channel, if you don’t have it yet then it will be rolling out more broadly soon.  If you have a significant YouTube audience, it’s probably something you should look at using.

For more information click here.

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