Experts recommend that to improve the effectiveness of your mailing list, your emails should use a ‘super signature’. A super sig comes after your ‘sign off’ on your emails and it contains three bullet points which give your followers more options some they can get more from you if they want to. They should ach contain hyperlinks to it’s easy for your fans to take the desired action. Some of these actions might be:
- To follow you on a social network
- To subscribe to your YouTube channel
- To follow you on Bandsintown
- To checkout an ongoing crowdfunding campaign
- Buy an item from your online store
- Follow you on Spotify
This is how it would look in practice
P.S. Here are three ways you can get closer to us!
- Like Our Facebook page. We’re always on there chatting and performing live, make sure you follow us!
- Subscribe To Our YouTube Channel. We’re constantly adding new behind the scenes and studio videos on YouTube. Don’t miss any of them!
- Follow Us On Spotify. All our music is on Spotify for your streaming pleasure.
Make sure you use a super signature on your next mail out!
Got any questions about this post or how you can better market yourself?