You may remember last year Facebook introduced ‘Top Fan’ badges awarded to regular contributors to Facebook pages. This week I saw a new badge added to people who interacted with my Facebook page, that of ‘valued commenter’. It seems like if people regularly comment on your page they’ll first get a ‘Valued Commenter’ badge and if they carry on they’ll be upgraded to a ‘Top Fan’.
Both of these are great features because they reward people for interacting with and and people like to be validated. Fans can invest a lot of time and money being a fan of their favourite artists and they appreciate every time they receive a reward for their efforts.
Here are a couple more ways to reward your fans to help them feel more validated:
- Have two way conversions on social media. Don’t make it all about you. Take an interest in your audience. When it’s morning, Tweet and wish them a great day.
- Spend time with them after shows at the merch table.
- Use their name when replying to them on social media. If David Smith says ‘great video’ when replying to one of your posts reply with ‘Thanks a lot David, glad you liked it’. Using the person’s name acknowledges their identity
Got any questions about this post or how you can better market yourself?