Everybody likes the kudos of lots of YouTube plays and as a result most people would rather host their videos on YouTube than on their Facebook page. However, you should be thinking about using Facebook video more and here’s why.  If you upload a video to your Facebook page your fans are statistically more likely to be shown it in their newsfeed than if you simply post a YouTube link.

A Facebook video…yesterday.

Why?  Well, Facebook wants to keep its users on Facebook rather than on other platforms…so it can sell them more advertising of course.  In short, people are more likely to see your video on their Facebook feed if it’s hosted on Facebook.

Why not upload all your videos to both YouTube and Facebook for maximum coverage? Video play counts for Facebook are on their way this week so you can see how many of your fans are watching as well as further suggestions at the end of videos so it looks like the Zuckerberg crew are making it easier for you to use it.

Give it a try.