The Dummies Guide To Social Media Analytics

Most people either don’t get what analytics are or don’t appreciate their importance.  Why do you even need to be concerned with them?  Well analytics data allows you to monitor the performance of your content.   This allows you to see what works with your audience and what doesn’t.  It can even tell you the best time to give it to them.

feat-hed-mobile

Very simply…you know that stuff you did that everybody liked and was really popular?  Well, your fans liked it, they shared it lots, so what you need to do is CREATE MORE OF THIS KIND OF STUFF! The more stuff they like and share, the more people will get to know about you.   It really is that simple.

Analytics differ from platform to platform but in general they will help you establish:

  • What types of posts work best (text, photos, videos?)
  • What topics/themes really connect with your audience?
  • When are most of audience online? (so your posts can achieve the biggest potential reach)

We’ll look at some individual platform analyitics over the next couple of days

1 reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s