We saw yesterday why you should think about spending money on marketing your music, today just a quick look on what that could entail.

Consider spending some money on marketing your music.

You could just choose to spend money just over the life of a campaign (i.e. to help promote an album release or a tour) or you could have a long term strategy spending a little each month to help increase your profile.  The idea is to grow your fanbase and then hopefully receive a new income from those new fans.

Things you may want to investigate include

• Facebook/Twitter ads
• Ads in small music magazines or fanzine (online or print)
• PR/pluggers
• Gig posters
• Sponsorship
• Giveaways (stickers etc)

Rather than spending for spending sake, try and identify a return that you would like from each expenditure (business call this ROI, return on investment). We’ll examine some more of these in detail in a future blog.