We saw yesterday why you should think about spending money on marketing your music, today just a quick look on what that could entail.
You could just choose to spend money just over the life of a campaign (i.e. to help promote an album release or a tour) or you could have a long term strategy spending a little each month to help increase your profile. The idea is to grow your fanbase and then hopefully receive a new income from those new fans.
Things you may want to investigate include
- Facebook/Twitter ads
- Ads in small music magazines or fanzine (online or print)
- Gig posters
- Giveaways (stickers etc)
Rather than spending for spending sake, try and identify a return that you would like from each expenditure (business call this ROI, return on investment). We’ll examine some more of these in detail in a future blog.