So you’ve got a Mailchimp account. You’ve got the signup form code pasted on your website and the Mailchimp app installed on Facebook and you’re not getting a lot on the way of subscribers. What can you do? Well, what you probably need to do is incentivise your sign ups. In simple terms give people a reason to sign up other than getting news from you. That’s right, I’m talking bribing them! There is no better way to do that with perhaps an free exclusive MP3, something that the fans can’t get anywhere else. You give your fans an exclusive freebie, they give you their email address. It’s often referred to as an email for download exchange. What is a good way to do this?
For Mailchimp users there is an easy way to do this thanks to a service provided by Cash Music. By signing up to Cash, new subscribers to your Mailchimp account get a free MP3 sent from Cash Music. Read about how it works here.
Further reading for incentivising signups here at the Wicksteed website.