Yesterday we discussed simple ways of getting more people to buy your physical music, now let’s kick it up a notch. Thinking of unusual ways to sell your physical product might help you sell more and gain a little extra publicity along the way. Back in 2012 The Flaming Lips released a collaborative album with the likes of Kesha and Chris Martin which also featured their blood!
Beck’s 2012 Song Reader album was released solely as sheet music, you had to ‘read the dots’ play it on an instrument to listen to it.
These two ‘stunts’ are great newsworthy stories but they also supply a limited edition product that people can fetishize and cherish (more so than digital music). They also carry additional message and meaning. Artists suffer and ‘bleed’ creating their music, as a fan why not have some actual blood. Prior to the availability of recorded music, sheet music was the only means of acquiring and playing new music. By releasing on such a format are we implying that the release has historical and cultural significance?
Think about your brand, your music. What messages does it carry and can you match those messages to a physical product which people will also want to own?
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