You have a better chance of receiving media and press coverage if your music has a ‘story’ attached to its creation.  The Foo Fighters (or the team handling them!) have come up with great stories to accompany their last two releases.

Foo Fighters. Clever at marketing.

Wasting Light: Stadium rock band rejects high tech digital recording and goes ‘back to basics’, recording an album to tape in Dave Grohl’s garage.  Special editions of the album contained some of the tape used in the sessions.

Sonic Highways: The Foo Fighters record eight songs in eight legendary recording studios across the USA.  Each song’s lyrics featurse quotes from interviews Dave Grohl held with famous musicians and performers from these cities.  Each song is also accompanied with its own HBO documentary.
These are interesting, newsworthy approaches to marketing and promotion and each album has a ‘story’ behind it. If your releases are ‘just another album’ one year after the last one how do you expect to get any meaningful coverage?  It’s just not newsworthy enough.

Think about ‘concepts’ and approaches behind your music creation and use these in your marketing to get people interested and engaged. What stories can to tell about the writing, recording or your career as a whole?  If you want the coverage you and your music has to be interesting or newsworthy enough to earn it.

Got any questions about this post or how you can better market yourself?

Twitter:  @60secondmm

Facebook: www.facebook.com/60secondmusicmarketing