I see this a lot in bands and it’s such an easy mistake to make. They think that if they don’t have a gig on the horizon or they are not releasing any music there is no need to be engaging with their fans. They ‘down tools’ and don’t post on their socials because they make the mistake of thinking that as they’ve nothing they need to promote, there is no need to communicate with their fans.
That is so wrong. It looks like you only want your fan’s attention when you’re trying to sell to them which devalues their relationship with you. It looks to your fans that you only value them if they are paying for something.
Unless you are under your fan’s noses (in a good way) every day, they will begin drift away. People have short attention spans and you need to be constantly reminding them of your brand with engaging content 365 days of the year.
In addition, posts and page engagement on Facebook gains ‘momentum’, if you stop posting you lose that momentum and you’ll have to work hard to get it back.
So my tip today is, keep posting and creating engaging content on your socials and your own website (use a content calendar if need be) to keep fans ‘warm’ until you’re ready to hit them with the next ‘sales’ pitch.
Got any questions about this post or how you can better market yourself?