Today’s Weekend Watch comes courtesy of of music industry analyst Mark Mulligan (@Mark_Mulligan).

Recorded at the BBC’s On The Beat industry festival, Mark offers a great overview of the current state of the music industry, examines the current expectations from fans and asks are you engaging them enough?

To watch the video you’ll need to head over to the BBC site at this link here:

http://www.bbc.co.uk/academy/news/article/art20141223121250268

You should also check out his blog here

https://musicindustryblog.wordpress.com/