Promoting An Album Using YouTube

Here are some of great promotional tips from the YouTube Playbook on how to use your YouTube channel when you are releasing an album:

In Channel – Featured Content section of your YouTube channel, choose the video for the first single from the album as featured content for your channel . This means it will be promoted on all other videos being watched.
Update your channel banners to promote the album release.
Update your channel banner to reflect the album release)
Create teasers, trailers, behind the scenes videos for the album. Perhaps think about creating lyric videos etc for the full album.
Use the video for the first single from the album (or an album trailer) as the featured video for the channel (and engage autoplay).
Give fans exclusive content. Link to content via unlisted URLs.
Create an album sampler and use timecoded annotations to ‘jump’ to each track.
Add annotations which ‘jump’ to different sections in an album sampler video.
Add annotations on your top videos to promote the release.
Update video descriptions to mention the album release.
Ask your fans to create remixes or covers of the new album tracks.