Today’s Weekend Watch is from music industry guru Dave Kusek. In this video he discuses the thing which should be your number one priority, how to build an community of superfans. Superfans are those highly committed fans who are prepared to give you lots of money for what you do. It’s an overview but if looks at using YouTube, engaging fans, using the ‘funnel to move people to your website, branding etc.
Even if you’ve gone through a lot of these principles before, it’s a great back to basics video to remind you what your core marketing strategy should be. Even I found it useful!
To watch the video, click the link below: