Well, I’m back from three days holiday and can study the results of my advertising/marketing spend on Facebook.

Having uploaded the video for the single to Facebook I spent £30 to promote it. I’m sure at the time it was only suggesting that would get me an additional reach of 13,000. Here’s what I actually got in total: a reach of 63,500 (double our Facebook audience) and 22,500 views of the video.

The end results of my Facebook paid promotion.

So, a £30 spend got me: a ‘purchased’ reach of 53,000, 18,000 views (81% of the total viewership of the video) and all of 8 (count ‘em) clicks to the online shop.

The scores on the doors.

Spending money on a good bit of content does get you in front of a lot of eyes.

Let’s compare this with two Facebook posts which were posted around the same time.  One is a tour ‘poster’ jpeg with a URL to tickets and the other a lively video with a URL link to album pre-orders.

Look at the difference in reach between images and video 1K to 18k!

As you can see…the video wins hands down.

Yet again, the moral of the story is if you’re trying to sell something on Facebook, do it with a video and get a much bigger reach.