Well, I’m back from three days holiday and can study the results of my advertising/marketing spend on Facebook.
Having uploaded the video for the single to Facebook I spent £30 to promote it. I’m sure at the time it was only suggesting that would get me an additional reach of 13,000. Here’s what I actually got in total: a reach of 63,500 (double our Facebook audience) and 22,500 views of the video.
So, a £30 spend got me: a ‘purchased’ reach of 53,000, 18,000 views (81% of the total viewership of the video) and all of 8 (count ‘em) clicks to the online shop.
Spending money on a good bit of content does get you in front of a lot of eyes.
Let’s compare this with two Facebook posts which were posted around the same time. One is a tour ‘poster’ jpeg with a URL to tickets and the other a lively video with a URL link to album pre-orders.
As you can see…the video wins hands down.
Yet again, the moral of the story is if you’re trying to sell something on Facebook, do it with a video and get a much bigger reach.