It’s the weekend so you can spend more than sixty seconds on your marketing today. Today’s video featuring marketing guru Seth Godin isn’t new however his thoughts on how musicians should market themselves is essential viewing.

Seth Godin. He’s famous for a reason.

There’s a lot packied into this brief video. In it he covers:

• Finding your niche
• Connecting with like minded people
• How not to be all things to all people.

He also gives us a great definition of marketing:

“Marketing is finding out the best way to touch people and to touch them in a way that resonates well enough that they tell their friends”.