The goal for your music marketing, is to create ‘superfans’, engaged fans who are willing to spend a lot of money on you and your products.  But how exactly can you begin to turn your regular fans into ‘superfans’?  Well, it’s all about creating an emotional bond between you and your fans.  

To create superfans you have to forge an emotional connection between yourself and your fanbase.

Ariel Hyatt at Cyper PR has written an article on the best ways to create and strengthen an emotional connection.  You should read the article in full but here are the main points:

Newsletter.  Your mailshot allow you to be personal and go ‘indepth’ into the band, its members and even your fans.  This personal one-to-one connection is a winner.

Video Tour Diary: Concerts are an experience and behind the scenes diaries give a chance for the fans to go ‘behind the curtain’ and also to relive that experience again and again.

Share Your Interests.  Sharing your passions with your fan base is a great way to strike a connection.

Name You Hardcore Fans.  Give your superfans a name to create a real sense of ‘tribal belonging’.

By naming her ‘tribe’ “Little Monsters” Lady Gaga helped to create a stronger connection with her hardcore fans.

Read the article in full here: http://cyberprmusic.com/2014/03/20/emotional-connections-fan-tribe

Got any questions about this post or how you can better market yourself?

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