It’s Sunday, and you should have a little more time to devote to your marketing and what better way to do that than with a Podcast.  Today we’ll be listening to the popular Social Media Marketing podcast from Social Media Examiner.

I listen to the Social Media Marketing podcast and you should too.

One of the hardest thing being an independent musician is finding an audience and to do that you need to get people’s attention.  What ‘triggers’ cause people to sit up and pay attention?  Today’s podcast features Ben Parr the former co-editor of Mashable.  His new book is Captivology: The Science of Capturing People’s Attention and it discusses this very topic.

Listen to the podcast at the page below and while you’re there you can look at some of the videos and campaigns discussed.

http://www.socialmediaexaminer.com/getting-attention-the-science-of-being-captivating-online/