Browse through the TV guide of any television and you’ll start to notice that the vast array of channels are targeted to a specific demographic: kids channels, channels for men’s interests, sci fi fans, sports fans, foodies…you get the idea.  Most channels ‘theme’ their content around a specific brand and provide content for their chosen target audience.

TV channels are branded and create content for a niche audience. You should too.

This is how you should treat your social media channels.  In order to create a ‘community’ you need to be delivering relevant content through your social channels in the same way a channel transmits its programmes and shows.

So, for social media success you need find and post articles, videos and images that your fans would like and fit in with your brand.  You should also perhaps create your own unique content that your fans would like which doesn’t even reference your music.  It’s stuff they will like and draws them closer to you. Then, in the same way that TV channels show ‘adverts’, use occasional posts to advertise your own music, gigs, merch etc.

Takeaway tip: Treat your socials like a TV channel. Entertain your fans and use ‘adverts’ to sell your stuff along the way.

Got any questions about this post or how you can better market yourself?

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